There are two broad types of cookies – ‘first party cookies’ and ‘third party cookies’:
First party cookies are cookies that are served directly by the website operator to your computer, and are often used to recognize your computer when it revisits that site and to remember your preferences as you browse the site. Basically, these are our cookies. Third party cookies are served by a service provider on behalf of the website operator, and can be used by the service provider to recognize your computer when you visit other web sites. Third party cookies are most commonly used for web site analytics or advertising purposes.
In addition, cookies may be either ‘session cookies’ or ‘persistent cookies’. Your computer automatically removes session cookies once you close your browser. Persistent cookies will survive on your computer until an expiry date specified in the cookie itself, is reached. We use both session and persistent cookies.
Categories of cookies we use:
1. Strictly necessary cookies: These cookies are essential for the user to move around the website and to use its features, e.g. shopping baskets and e-billing. This also includes the PHP Session ID cookie which is used to identify each unique user of the website anonymously and is used by the server to provide a continuous service. It expires when the browser is closed.
2. Performance cookies: These cookies collect information about how the user makes use of the site, e.g. which pages the user visits most. These cookies do not collect information that identifies the user. This includes traffic log and Google Analytics cookies. These provide anonymous statistics on website usage and identify which pages are being used and which resources are being downloaded. This helps us analyse data about web page traffic and improve our website in order to tailor it to the needs of users. We only use this information for statistical analysis purposes.
3. Marketing cookies: These cookies collect information about the users’ browsing habits. This may also include your use of social media sites, e.g. Facebook, etc. or how you interact with our website which then shows you relevant content elsewhere on the internet. NB. These may also be used to choose the advertisements that are displayed to you on our website and other websites. This also includes Add This cookies. The Add This button on our web pages enables you to share the page through a range of social networks. The Add This widget makes use of a core group of cookies for bookmarking and a group of third party cookies which are generally used for target advertising and appear after a few page loads where the Add This widget appeared. You can read more about cookies used by Add This, and how to opt out of them, here.
What information do we collect using cookies?
We may collect some, or all, of the information available from cookies when you visit our website, depending on how you use it. We monitor how people use our website so we can improve it. We collect this information anonymously. However, you can choose to use our website anonymously without giving us any information. Please see ‘Changing your cookie preferences’ below.
- the areas of the website you visit;
- the amount of time you spend on the site;
- whether you are new to the site, or have visited it before;
- how you came to our website – for example, through an email link or a search engine;
- the type of device and browser you use;
- how you interact with our donation and sign up forms – for example what you select as your communication preferences; and
Although not through cookies, we do measure the success of the emails we send – so we know what subject lines and stories people liked the most. We receive this information anonymously, we don’t share this information.
Website statistics analytics, testing and personalisation:
Our website currently uses two types of web analytics services:
1. Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which (as discussed above) are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
You can always opt-out of Google Analytics cookies by Google’s opt-out tool.
2. Facebook Pixel, this first-party cookie is provided by Facebook. It enables All We Can to measure, optimise and build audiences for advertising campaigns served on Facebook. In particular, it enables All We Can to see how our users move between devices when accessing the All We Can web site and Facebook, to ensure that All We Can’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the All We Can web site. For further information about the Facebook Pixel please see: https://en-gb.facebook.com/business/help/651294705016616
Other third-party cookies
You may notice some other cookies that are not related to the All We Can’s website whilst visiting www.allwecan.org.uk. Some of our pages contain embedded content such as YouTube video, Twitter feed, Facebook likes or Google plus share, and you may receive cookies delivered from these websites. All We Can does not govern the publication of third-party cookies. To understand more about their cookies and privacy statements, please visit the relevant sites.
Some of our cookies will remind you about our work and how you can help after you have left the website. These are the targeting/advertising cookies we use. It is a useful tool for us to keep public awareness of our campaigns and how they can be supported.
If you do not want cookies to be stored on your PC it is possible to disable this function without affecting your navigation around the site. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.
It is possible to stop your web browser accepting cookies from one website or all websites through built-in cookie controls. If you do this, you may find that some aspects of this website and others stop working, or stop working as well (for example, login facilities and shopping carts may stop working entirely).
All modern browsers allow you to change your cookie settings. The following links provide details on how to do this in a range of popular web browsers:
Cookie settings in Microsoft Edge
Cookie settings in Microsoft Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari